Site Reviews

Competitive Analysis of UX across several telecom commercial websites

Telecom study:
Methodology and Findings only
 (.pdf, 61kb)
Sample section of competitive benchmarking scores (.pdf, 46kb)

Each telecom company’s Internet offering was assessed by dissecting its Functionality and Design/Usability based on criteria devised for each of the products, namely landline, cell phone, TV/satellite, and Internet. Scores and ranks were assigned, and we reported out descriptions of the relative strengths and weakness based on nearly 400 data points registered.

Study of state-wide health insurance provider’s Intranet (Persona-based)
Intranet study (.pdf 3.01 mb)
This organization’s Intranet was examined through a goal-oriented, user-centric and task-based analysis methodology and by working on-site with members of the  e-Business Strategy/Web Marketing team. Process/deliverables included:

  • Developed comprehensive user profiles (personas) encompassing specific skills, professional qualifications and personal motivations
  • Conducted five tasks selected as most critical by  stakeholders
  • Documented each step of the model users’ progression through the tasks
  • Created detailed task flows recorded in screen shots, and
  • Identified issues and their impact on everyday users

Customer experience analysis for online technical magazine redesign (2005) (pdf, 497 kb)
To support their redesign effort, Software Quality Engineering requested a custom User Experience Analysis conducted on three web pages under development. In addition to the recognition of numerous strengths, issues were identified and actionable recommendations for their improvement were provided. Under evaluation were:

  1. Visual Language – How effectively color, imagery and layout of a page
  2. Information Design – How understandably and efficiently data content are presented within a given context.
  3. Navigation – How clearly and consistently structures and conventions indicate both the contents of a site and the ways to access it. At the same time effective navigation grounds users in their current location and the path to, from and between destinations.
  4. Information Architecture – How well the organization, categorization and labeling of information support usability and “findability.”

The in-depth, page-by-page analysis provided is the basis for the overall observations outlined in the Summary.